Italian quality makes all the difference. This, at least, may be inferred from the end of year figures relating to the technological food sector reported by the magazine Tech4food, which confirm that Italian technology is one step ahead of its competitors. Various elements combine to make this difference, namely, technological know-how, design, flexibility and relational empathy. Worthy of note in this context is Imoon’s development of technologies and products that respond optimally to the needs of the market, and its important partnerships with corporate customers such as Auchan and Carrefour.
The Kronos range of appliances has been extended to include a new special LENS version for every product.
LENS is characterised by the use of a PMMA concentrating lens, with a minimumbeam angle of 10°, in combination with a special LED, fitted with a very small LES, which generates a precise cone of light with a uniform distribution angle and with no dispersal.
The ideal solution for extremely narrow and well-defined light beams.
Imoon will attend the second edition of the Carrefour Fair at the MiCo, Milano Congressi Trade Fair, Milan, on 27-28 September. This exclusive event will witness the participation of over 150 suppliers who will present Italian excellence and the best solutions for the retail sector.
Imoon will light up the various environments by proposing a lighting system that meets the requirements of the various sections. Supermarket and Express areas only feature projectors, precisely Venere Pro with appropriate colour temperatures based on the food areas lighted up. In the Super Echo sector we find the new linear Basic System Lens, with its clean design and new generation lenses that allow the beam to be directed only where it is required. Lighting is completed by Numa, square suspended LEDs that belong to the new Imoon brand Makris, which create a charming warm atmosphere in the wine tasting room.
Imoon will also have its own dedicated stand to offer visitors a close view of its products, including the first official version of ALS (Adaptive Lighting System) presented at Euroshop 2017. This smart lighting system recognises the products displayed and automatically sets the colour temperature of the most suitable fixture for product lighting
BASIC SYSTEM LED: EXPANDING THE RANGE
The Basic System Led linear range has been expanded thanks to an overall system performance increase and the introduction of new versions.
Using the newest generation of lenses, the Basic System LENSdirects the beam only where it is needed.
The new Basic System TECH, with its innovative optical system, blends light and achieves an extremely high luminous uniformity.
The new linear products feature an even clearer, minimalist design, adaptable to any context. A new 1.7 m (in addition to the 1.5 m) length is available for almost all versions. This guarantees a saving from the installation of a smaller number of luminaries.
The Basic System LED ensures a highly versatile range of applications thanks to its excellent performance combined with many possible configurations.
After South Africa, now it’s Turkey’s turn. Imoon has strengthened and reinforced its presence in the Mediterranean region with the recent opening of its new branch in Istanbul, which has also further improved service coverage around the world. The new premises will play a major role in the region, operating as a ‘full branch’ to provide businesses with all-round, personalised assistance.
Gokhan Varli, who can boast many years of technical and sales experience in the specialist lighting sector, and possesses an in-depth knowledge of the Turkish market, is the new country’s business development manager, in charge of the new branch. He is excited about this new project, which, in the space of just a few months, has already seen the development of strong working relationships with various local companies, such as the Carrefour SA Group, with which it has developed the new technical lighting concept for the new Gurme and Iper layouts.
Imoons’ export sales director, Pierluigi Gusmani, described the opening in this way: “This decision represents yet another addition to our ambitious internationalisation project and fits in perfectly with our overall expansion plans for the Middle East. All the investments made in the Turkish branch are intended to confirm the trust we have in this market, which, despite facing difficulties of late, is still key for our strategic global investments. It also demonstrates our commitment to moving closer to our customers, a determination clearly demonstrated by our partnership with the Carrefour Group”.
New LEDs and Reflectors for Venere Pro
Created to meet all food sector lighting requirements, the Venere Pro family now boasts a new range of specific LEDs for the various areas of speciality:
Bakery: New LEDs for the bread and confectionery area. A warm light, thanks to the new dual-version EXTRA WARM LED; HD, for increased colour contrast and PLUS, for even warmer light.
MEAT: MEAT RED joins the existing LED range, for even better colour quality enhancement
FISH: FISH HD, the new dedicated LED, improves consumer perception of freshness and enhances the different colour qualities
FULL COLOUR is also available together with the specific LEDs, so all requirements can be met. It features the ideal colour rendering for all products. This is an alternative for companies seeking a single light source for all areas.
Lastly, the range of reflectors has also expanded to include a growing number of possible configurations. The expanded range includes the new GIGA and WIDE rectangular lights from the EDGE family, to satisfy even more demanding requirements, like lighting rooms with very low ceilings.