Silpo is one the largest Ukrainian food supermarket groups with 263 stores and is the flagship store within the Fozzy Group’s structure. On the second floor of the “Epic Centre”, in Kiev, Silpo has opened a store of 4.442 square meters that can be considered both a supermarket and a food court; visitors can find a huge variety of food products –with over 20.000 items – and at the same time enjoy a new gastronomic experience thanks to the, cafe’s, bars and restaurants.The store layout is characterized by a sophisticated architectural design where free-standing retail islands allow the customers to comfortably explore products; the use of natural materials such as wood provides a warm atmosphere creating that “feel good” factor.
The lighting plays multiple roles creating a warm atmosphere and enhancing the products. Working with the customer Imoon has designed an extremely efficient LED lighting solution creating an inviting ambience and ensuring optimum presentation of the products. For illuminating the Fresh Food department Imoon used the Venere Pro: each category has been lit with the most appropriate colour temperature; as a result of using the correct LED frequency calibration the natural colour of the products can be enhanced without distortion; furthermore the use of specific reflector shapes using the best Miro Silver material provides focused lighting to attract the customers eye. To light the aisles, Imoon opted for the Basic System LED, a modular lighting system with high efficiency optics able to achieve brightness and uniformity together with optimum visual comfort; in addition, the type of lambertian reflectors, made of innovative materials with efficiency exceeding 95%, ensure high lux levels. The project achieved a very low energy consumption of around 10 w/m2.
A fusão do elegante estilo italiano com o rigor milanês no design: a razão do sucesso global dos produtos Imoon.