Imoon opens in Turkey
After South Africa, now it’s Turkey’s turn. Imoon has strengthened and reinforced its presence in the Mediterranean region with the recent opening of its new branch in Istanbul, which has also further improved service coverage around the world. The new premises will play a major role in the region, operating as a ‘full branch’ to provide businesses with all-round, personalised assistance.
Gokhan Varli, who can boast many years of technical and sales experience in the specialist lighting sector, and possesses an in-depth knowledge of the Turkish market, is the new country’s business development manager, in charge of the new branch. He is excited about this new project, which, in the space of just a few months, has already seen the development of strong working relationships with various local companies, such as the Carrefour SA Group, with which it has developed the new technical lighting concept for the new Gurme and Iper layouts.
Imoons’ export sales director, Pierluigi Gusmani, described the opening in this way: “This decision represents yet another addition to our ambitious internationalisation project and fits in perfectly with our overall expansion plans for the Middle East. All the investments made in the Turkish branch are intended to confirm the trust we have in this market, which, despite facing difficulties of late, is still key for our strategic global investments. It also demonstrates our commitment to moving closer to our customers, a determination clearly demonstrated by our partnership with the Carrefour Group”.