The exclusive new London showroom of Iris Ceramica, a company specialised in stoneware tiles, welcomes clien-ts with presentations of its collections in striking settin-gs for commercial and residential installations. Sustainability, innovation and aesthetics are the driving forces behind the project. The Doti luminaire adds discreet ele-gance wherever it is used. The recessed version blends into the dark ceiling, leaving only the perception of ele-gant light. The projector version is highly adjustable, and defines the perimeter of the display areas. This lighting product fits harmoniously into the store concept, helping visitors to explore the exhibition spaces that show the many applications of stoneware tiles.