A linear, modern architectural style for the North Sails store in Milan. The shop’s design concept enhances both the space and the goods on display.
The 600 m 2 area is purposely designed to enhance the brand and its products, with an underlying project that aims to accentuate every detail. The entrance and large shop windows are designed to draw the customer into the North Sails world. A recessed Kronos fixture features with medium-angle optics in the basement, to accentuate items on display, and with wide-angle optics on the stairs, to provide greater lighting. The use of SPARK technology ensures authentic colour rendering while also enhancing the fabrics.
All the exhibitors are lit internally by a Kronos fixture, in a reduced version and with reduced optics, accompanied by Miniline, a custom-made LED rail that highlights the exhibitors’ shelves. A 45° version of the same rail, on the top shelf, gives an accent of light to the coloured wall. The synergy between the ROC and Doti projectors completes the lighting on the first floor. The former, with a medium-angle beam, and the latter, with narrower optics, enhance the most important exhibition areas. These projectors are also used together in the shop windows: a ceilingmounted ROC to enhance colours and textures, and a Doti on the side walls to reduce shadows and highlight details and accessories.