BALAM, the largest children’s clothing and toy store chain in Turkmenistan, has recently opened several stores inside the Berkarar Mall, the biggest shopping and entertainment centre of Ashgabat covering a total area of 99,000 sq m; Balam stores, cover an area of 4000 sq m and includes brands such as Ferrari, Aston Martin, Lamborghini, Gf Ferrè and Carlo Pignatelli.
The company demanded a lighting concept that created an emotional shopping experience for all kind of clients, young and adult. Imoon provided excellent support in order to satisfy their needs thanks to a perfect combination of diffuse and accent light: Kronos P LED spotlights illuminate the display windows and Venere pro P LED projectors provide both general lighting and product lighting of the sales area; Kronos S LED pendants were used for cashier/till areas. These fixtures present the goods as naturally as possible thanks to their excellent colour rendering and of course the correct kelvin temperature.
Imoon products were also installed at Balam in the Offices and Storage areas.