A new design language to the fresh area

Auchan

Auchan Retail France has just introduced a new design language to the fresh area of their hypermarkets, with a traditional food market atmosphere. The goal is to reassure customers about the freshness of their products and create a vibrating shopping experience. The Villebon-sur-Yvete hyper was the first prototype store renewed following these new guidelines, and to accurately highlight the new design concept and the merchandise, Auchan trusted on Imoon’s know-how on the matter.

Spotlighting was used to achieve the proper accent in the fresh zone. The thoughtful colour temperature selection means each type of product has its own properties respected and individually enhanced: a warm and crisp tone was chosen for products such as fruits, vegetables, bread, pastry, cheese and wine; our exclusive Meat HD was used instead for the meat and the fish products, enhancing the red tones and the inherit fresh qualities of the goods. Also, the choice of adequate reflectors means the light is perfectly addressed and creates a stimulating scenario. The Edge reflector is applied on the wine cellar, while the Edge Asymmetric is applied on the perimetral displays, where its properties shine. The Sphera suspensions are an elegant touch to the new restauration area, performing brilliantly.

The final result is a stunning ambience, combining the performance and flexibility of Imoon led solutions with the attractive new shop design. For sure shoppers and Auchan alike will benefit from the improved shopping experience!