As part of the “300 in 300” plan launched by the Miroglio Group in 2017 which involves the renovation of 300 stores in 300 days, Imoon contributed to the restyling of the technical lighting in stores belonging to the Fiorella Rubino brand.
Two product families were chosen for the restyling of the technical lighting in Fiorella Rubino-branded stores: Kronos and Roc. All of these boast SPARK technology, which was designed to exalt colours and fabrics; the version chosen was Neutral, ideal for the colour rendering of all colours thanks to its very well-balanced spectrum on both cool and warm tones. This technology was accompanied by the design of the new Roc projectors, developed at the same time as the new technical lighting plan for Fiorella Rubino stores. The lighting fixtures fit perfectly in the new layout of the stores: they are light thanks to the integrated driver and they are also equipped with a level of mobility that is designed to maximise multidirectional pointing in order to place the spotlight on the garments on display. Finally, thanks to its barndoors, which optimise the distribution of the light, the BIG Roc gives the stores a theatrical feel, helping to showcase the products.